Post by account_disabled on Mar 13, 2024 23:22:59 GMT -5
The CPA is PLN which means that you paid on average PLN for each action conversion. This value can be used to assess the effectiveness of an advertising campaign and to compare it with other campaigns or billing models e.g. CPM CPC. Cost Per Action Cost Per Action what is it Cost Per Action advantages Cost Per Action CPA CPA CPC CPM and online advertising In addition to the CPA Cost Per models in online advertising CPM Cost Per Mille CPM Cost Per Mille is the cost per thousand ad impressions.
In this model the advertiser pays for every thousand ad impressions. CPC Cost Per Click CPC Cost Per Click is the cost per click. In this case the advertiser pays for each click on the ad that leads to a visit to the landing Buy Lead page. CPL Cost Per Lead CPL Cost Per Lead is a model in which a fee is charged for acquiring a contact. The advertiser pays for each contact obtained thanks to the advertisement e.g. for completing the contact form subscribing to the newsletter creating a user account. CPS Cost Per Sale In the case of CPS Cost Per Sale a fee is charged for each transaction made by a customer who came to the website through advertising.
CPV Cost Per View CPV Cost Per View a model used primarily in the case of video advertisements the fee is charged after the recording is played. CPI Cost Per Install CPI Cost Per Install here we are talking about installation costs. This model is popular when advertising mobile applications where the advertiser pays for each installation of his application by a user who came to it through advertising. Differences between CPM and CPA The main difference between CPM Cost Per Mille and CPA is the method of settlement. In the CPM model the advertiser pays.
In this model the advertiser pays for every thousand ad impressions. CPC Cost Per Click CPC Cost Per Click is the cost per click. In this case the advertiser pays for each click on the ad that leads to a visit to the landing Buy Lead page. CPL Cost Per Lead CPL Cost Per Lead is a model in which a fee is charged for acquiring a contact. The advertiser pays for each contact obtained thanks to the advertisement e.g. for completing the contact form subscribing to the newsletter creating a user account. CPS Cost Per Sale In the case of CPS Cost Per Sale a fee is charged for each transaction made by a customer who came to the website through advertising.
CPV Cost Per View CPV Cost Per View a model used primarily in the case of video advertisements the fee is charged after the recording is played. CPI Cost Per Install CPI Cost Per Install here we are talking about installation costs. This model is popular when advertising mobile applications where the advertiser pays for each installation of his application by a user who came to it through advertising. Differences between CPM and CPA The main difference between CPM Cost Per Mille and CPA is the method of settlement. In the CPM model the advertiser pays.